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master's thesis
RURALNI TURIZAM
2019. urn:nbn:hr:143:556536
Laušić, Jelena
Šibenik University of Applied Sciences
Management

Cite this document

Laušić, J. (2019). RURALNI TURIZAM (Master's thesis). Šibenik: Šibenik University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:143:556536

Laušić, Jelena. "RURALNI TURIZAM." Master's thesis, Šibenik University of Applied Sciences, 2019. https://urn.nsk.hr/urn:nbn:hr:143:556536

Laušić, Jelena. "RURALNI TURIZAM." Master's thesis, Šibenik University of Applied Sciences, 2019. https://urn.nsk.hr/urn:nbn:hr:143:556536

Laušić, J. (2019). 'RURALNI TURIZAM', Master's thesis, Šibenik University of Applied Sciences, accessed 25 November 2023, https://urn.nsk.hr/urn:nbn:hr:143:556536

Laušić J. RURALNI TURIZAM [Master's thesis]. Šibenik: Šibenik University of Applied Sciences; 2019 [cited 2023 November 25] Available at: https://urn.nsk.hr/urn:nbn:hr:143:556536

J. Laušić, "RURALNI TURIZAM", Master's thesis, Šibenik University of Applied Sciences, Šibenik, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:143:556536

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Metadata
TitleRURALNI TURIZAM
Title (english)THE ROLE OF MARKETING COMMUNICATION IN THE DEVELOPMENT OF RURAL TOURISM ON THE CASE OF DALMATIAN ZAGORA
AuthorJelena Laušić
MentorJelena Šišara (mentor)
Committee memberAna Vukičević (predsjednik povjerenstva)
Committee memberAna Perišić (član povjerenstva)
Committee memberJelena Šišara (član povjerenstva)
GranterŠibenik University of Applied Sciences
(Management)
Šibenik
Defense date and country2019-10-04, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Ruralni turizam jedna je od najpopularnijih strategija za razvoj ruralnih i zapostavljenih prostora. U svijetu se počeo razvijati u novije vrijeme kao poseban oblik turizma čije su glavne karakteristike odsutnost buke, očuvani okoliš, mirna sredina, te se odvija u ruralnim područjima izvan gradova. Obzirom da ruralnim područjima pripada oko 90% teritorija Republike Hrvatske, na kojima živi preko 40% stanovništva, a ta su područja prostrana i rijetko naseljena, dok broj stanovnika kontinuirano pada, razvoj tih područja postaje prioritetom u segment u gospodarstva, rada i poduzetništva, te turizma. Premda je Dalmatinska zagora područje velikog turističkog potencijala, bogato prirodnim i kulturnim nasljeđem koje je većim dijelom neopravdano zapušteno, njen turistički razvoj je na samom početku.
Abstract (english)
Rural tourism is one of the most popular strategies for developing rural and neglected areas. It has started to develop in the world more recently as a special form of tourism, whose main characteristics are the absence of noise, the preserved environment, the peaceful environment, and it takes place in rural areas outside the cities. Considering that rural areas belong to about 90% of the territory of the Republic of Croatia, with over 40% of the population, and these areas are spacious and sparsely populated, while the number of inhabitants is continuously decreasing, the development of these areas becomes a priority in the segment of economy, labor and entrepreneurship, and tourism. Although Dalmatinska zagora is an area of great tourist potential, rich in natural and cultural heritage that is largely unjustifiably neglected, its tourist development is at the very beginning.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:143:556536
Study programmeTitle: Management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/specijalistica menadžmenta (stručni/a specijalist/specijalistica menadžmenta)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-10-07 09:19:36