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undergraduate thesis
MARKETING NA DRUŠTVENIM MREŽAMA
2019. urn:nbn:hr:143:713876
Katić, Lorena
Šibenik University of Applied Sciences
Management

Cite this document

Katić, L. (2019). MARKETING NA DRUŠTVENIM MREŽAMA (Undergraduate thesis). Šibenik: Šibenik University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:143:713876

Katić, Lorena. "MARKETING NA DRUŠTVENIM MREŽAMA." Undergraduate thesis, Šibenik University of Applied Sciences, 2019. https://urn.nsk.hr/urn:nbn:hr:143:713876

Katić, Lorena. "MARKETING NA DRUŠTVENIM MREŽAMA." Undergraduate thesis, Šibenik University of Applied Sciences, 2019. https://urn.nsk.hr/urn:nbn:hr:143:713876

Katić, L. (2019). 'MARKETING NA DRUŠTVENIM MREŽAMA', Undergraduate thesis, Šibenik University of Applied Sciences, accessed 22 November 2023, https://urn.nsk.hr/urn:nbn:hr:143:713876

Katić L. MARKETING NA DRUŠTVENIM MREŽAMA [Undergraduate thesis]. Šibenik: Šibenik University of Applied Sciences; 2019 [cited 2023 November 22] Available at: https://urn.nsk.hr/urn:nbn:hr:143:713876

L. Katić, "MARKETING NA DRUŠTVENIM MREŽAMA", Undergraduate thesis, Šibenik University of Applied Sciences, Šibenik, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:143:713876

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Metadata
TitleMARKETING NA DRUŠTVENIM MREŽAMA
Title (english)MARKETING ON SOCIAL NETWORKS
AuthorLorena Katić
MentorJelena Šišara (mentor)
Committee memberJasmina Sladoljev (predsjednik povjerenstva)
Committee memberDivna Goleš (član povjerenstva)
Committee memberJelena Šišara (član povjerenstva)
GranterŠibenik University of Applied Sciences
(Management)
Šibenik
Defense date and country2019-09-10, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Marketing društvenih mreža danas prerasta u osnovnu aktivnost odjela marketinga u određenoj organizaciji. U ovom radu su pojašnjenji pojmovi E marketinga, digitalnog marketinga, spleta e marketinga, internet, društvene mreže kroz povijest i danas. Prikazani su načini oglašavanja putem društvenih mreža, te je na kraju opisana analiza upotrebe društvenih mreža od strane poznatih hotelskih poduzeća Šibensko- Kninske županije.
Abstract (english)
Social network marketing today becomes the primary activity of a marketing department in a particular organization. This papaer explains the concepts of E- marketing, digital marketing, web marketing, internet, social network troughout history and today. The ways of advertising trough social networks by well known hotel companies in Šibenik- Knin County is finally described.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:143:713876
Study programmeTitle: Management; specializations in: Tourism Management, Information Management
Course: Tourism Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-09-27 08:35:11