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undergraduate thesis
ULOGA SPORTA U PROMOCIJI ZEMLJE - PRIMJER REPUBLIKE HRVATSKE
2019. urn:nbn:hr:143:021785
Ivančević, Marin
Polytechnic of Sibenik
Management

Cite this document

Ivančević, M. (2019). ULOGA SPORTA U PROMOCIJI ZEMLJE - PRIMJER REPUBLIKE HRVATSKE (Undergraduate thesis). Šibenik: Polytechnic of Sibenik. Retrieved from https://urn.nsk.hr/urn:nbn:hr:143:021785

Ivančević, Marin. "ULOGA SPORTA U PROMOCIJI ZEMLJE - PRIMJER REPUBLIKE HRVATSKE." Undergraduate thesis, Polytechnic of Sibenik, 2019. https://urn.nsk.hr/urn:nbn:hr:143:021785

Ivančević, Marin. "ULOGA SPORTA U PROMOCIJI ZEMLJE - PRIMJER REPUBLIKE HRVATSKE." Undergraduate thesis, Polytechnic of Sibenik, 2019. https://urn.nsk.hr/urn:nbn:hr:143:021785

Ivančević, M. (2019). 'ULOGA SPORTA U PROMOCIJI ZEMLJE - PRIMJER REPUBLIKE HRVATSKE', Undergraduate thesis, Polytechnic of Sibenik, accessed 10 June 2023, https://urn.nsk.hr/urn:nbn:hr:143:021785

Ivančević M. ULOGA SPORTA U PROMOCIJI ZEMLJE - PRIMJER REPUBLIKE HRVATSKE [Undergraduate thesis]. Šibenik: Polytechnic of Sibenik; 2019 [cited 2023 June 10] Available at: https://urn.nsk.hr/urn:nbn:hr:143:021785

M. Ivančević, "ULOGA SPORTA U PROMOCIJI ZEMLJE - PRIMJER REPUBLIKE HRVATSKE", Undergraduate thesis, Polytechnic of Sibenik, Šibenik, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:143:021785

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Metadata
TitleULOGA SPORTA U PROMOCIJI ZEMLJE - PRIMJER REPUBLIKE HRVATSKE
Title (english)ROLE OF SPORTS IN PROMOTION OF THE COUNTRY - EXAMPLE ON THE REPUBLIC OF CROATIA
AuthorMarin Ivančević
MentorJelena Šišara (mentor)
Committee memberDivna Goleš (predsjednik povjerenstva)
Committee memberJelena Žaja (član povjerenstva)
Committee memberJelena Šišara (član povjerenstva)
GranterPolytechnic of Sibenik
(Management)
Šibenik
Defense date and country2019-07-15, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Ovim radom se obrađuje ulogu sporta u promociji zemlje na primjeru Republike Hrvatske. Prilikom svakodnevnih situacija pokušavamo razumjeti zašto ljudi kupuju određene stvari ili putuju u određene zemlje te kako upravo promocija istih djeluje na pozicioniranje na tržištu. Kroz ulogu sporta i onih koji predstavljaju određenu državu u radu se prikazuje važnost korištenja danas prisutnih promotivnih materijala i korištenje društvenog položaja pojedinaca. Upućeni smo u to da ova dva čimbenika mogu samostalno djelovati, međutim ovaj rad će prikazati koliku važnost imaju kroz zajednički učinak.
Abstract (english)
This thesis deals with the role of sport in the promotion of the country based on the example of the Republic of Croatia. Throughout everyday situations we seek to understand why people buy certain things or why they travel to certain countries and in what way the very promotion of those things influences the positioning on the market. Throughout the role of sport and with the help of those who represent certain country, the thesis points out the importance of using everyday present promotional materials and the individual’s social status. Although we are referred to the fact that these two factors can act independently, this thesis will also show their importance through a mutual effect.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:143:021785
Study programmeTitle: Management; specializations in: Tourism Management, Information Management
Course: Tourism Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-08-23 07:44:23