Detecting the importance of people in the organization triggers new attitudes and thinking of managers. Organizational culture is considered one of the most powerful tools of the organization. It is a key for creating new value for the organization. Organizational culture can not be taken over by other organizations that deal with the same or similar activity, but it is unique like every individual in the organization. By acting properly, handling and organizing managers, there is great balance in the organization. The manager or his superiors should demonstrate to their employees what is expected of them and how to do the job, because knowledge creates the stability and security of the employee in performing the tasks. On the other hand, a manager who wants a positive organizational culture needs to motivate his employees. Examples of leaders of Europe, but also in Croatia, can show us that investing in employees is the most profitable investment for the organization. Considering that Croatia is a country with a well-developed tourism industry, the offer must be expanded and recognizable. Some of the motivating factors for employees are pay, flexible working hours, education and the ability to progress. The main role of culture is that the organization is successful and that its employees are satisfied, efficient and productive.