The changes caused by contemporary digital technology lead to partial abandonment of intermediaries and the formation of direct exchange and purchase arrangements through the same. Service providers on the tourist market to the clients can come by direct (direct) distribution or indirect (indirect) distribution of services on the tourist market. The Internet has not only affected social change and communication in society, but also on economic subjects that have begun to use it as a new area of promotion and even the market. This paper describes the role of IT in travel agency operations. Tourism is a global activity and activity, and the Internet itself has further strengthened the communication of tourist entities globally. Tourist agencies are active participants in the distribution and development of tourism products and in their marketing communication, which is largely focused on global communication and increasingly use the Internet as a medium of communication with the target market. This paper describes the technological possibilities of information technology as a key agency resource for the agency.