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master's thesis
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A comparison of the satisfaction of domastic and foreign visitors of NP Kornati
Ivana Krečak Terzić (2018)
Polytechnic of Sibenik
Management
Metadata
TitlePRIMJENA STATISTIČKIH METODA U ISTRAŽIVANJU TRŽIŠTA; USPOREDBA ZADOVOLJSTVA DOMAĆIH I STRANIH POSJETITELJA NP KORNATI
AuthorIvana Krečak Terzić
Mentor(s)Ana Perišić (thesis advisor)
Abstract
Nacionalni parkovi su najznačajnija i najkompleksnija zaštićena prirodna dobra. Proglašavanje određenog područja nacionalnim parkom predstavlja jednu od najvažnijih mjera izdvajanja i očuvanja najvrjednijih dijelova prirode od negativnih naleta nekontrolirane ljudske civilizacije. Predmet i cilj ovog rada je ispitati determinante zadovoljstva posjetitelja NP Kornati prema državi porijekla, gdje su posjetitelji prema državi porijekla podijeljeni u skupinu domaćih i stranih posjetitelja Analizirana je socio-demografska struktura domaćih i stranih posjetitelja, te usporedba motiva dolaska i izvora informacija, a zadovoljstvo je uspoređeno u odnosu na 13 elemenata ponude. Nadalje, za svaki od elemenata ponude proveden je neparametarski Mann-Whitney-Wilcoxonov test za nezavisne uzorke. Na osnovu provedenih testova i dobivenih rezultata izvedeni su zaključci o postojanju statistički značajnih razlika u zadovoljstvu sa 4 elementa ponude između skupina domaćih i stranih posjetitelja.
Keywordsmaret research National park Kornati nonparamatric statistic visitor satisfaction
Parallel title (English)A comparison of the satisfaction of domastic and foreign visitors of NP Kornati
GranterPolytechnic of Sibenik
Lower level organizational unitsManagement
PlaceŠibenik
StateCroatia
Scientific field, discipline, subdisciplineSOCIAL SCIENCES
Economics
Business Mathematics and Statistics
Study programme typeprofessional
Study levelspecialist graduate
Study programmeManagement
Academic title abbreviationSruč.spec.oec.
Genremaster's thesis
Language Croatian
Defense date2018-10-15
Parallel abstract (English)
National parks are the most significant and most complex protected natural assets. The proclamation of a specific area of a national park is one of the most important measures of separating and preserving the most valuable parts of nature from the negative traps of uncontrolled human civilization. The subject and purpose of the thesis is to examine the determinants of the visitor's satisfaction towards the country of origin, i.e. towards domestic and foreign visitors. Visitors sociodemographic structure, arrival motives and information sources were analyzed and compared, while satisfaction with 13 different elements of NP Kornati was analyzed. Moreover, in order to compare visitor satisfaction between domestic and foreign visitors, a nonparametric Mann-Whitney-Wilcoxon test for independent samples was performed. The results confirmed the existence of statistically significant differences in satisfaction with the 4 elements of the offer.
Parallel keywords (Croatian)istraživanje tržišta NP Kornati neparametarska statistika zadovoljstvo posjetitelja
Resource typetext
Access conditionAccess restricted to students and staff of home institution
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
URN:NBNhttps://urn.nsk.hr/urn:nbn:hr:143:561171