A hotel sale is a fundamental and crucial business function of each hotel. It takes time to organize the necessary information about the content capacity. This refers to the theoretical knowledge of the ways of sales and sales channels. The entire hotel business depends on selling the hotel. It is important that the sale be transparent. People who are in charge to work on the sale must be creative, communicative, innovative and very resourceful. These people have to be connected together with elements of the promotion, marketing and public relations. It must be noted that functionally organized hotel sales should be included in the organizational chart of the hotel together with the office for reservations and regardless of ownership. This work is an example of successful implementation of hotel sales is shown Hotel Park Exclusive. This hotel is in a relatively short period of promotion attracted and hosted many tourists from Europe, but the most common are guests arriving from Asia in the town Otočac.