prikaz prve stranice dokumenta MARKETINŠKO KOMUNICIRANJE PUTEM INTERNETA NA PRIMJERU TZ GRADA ŠIBENIKA
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master's thesis
MARKETINŠKO KOMUNICIRANJE PUTEM INTERNETA NA PRIMJERU TZ GRADA ŠIBENIKA
2017. urn:nbn:hr:143:937266
Rogić, Viktorija
Šibenik University of Applied Sciences
Management

Cite this document

Rogić, V. (2017). MARKETINŠKO KOMUNICIRANJE PUTEM INTERNETA NA PRIMJERU TZ GRADA ŠIBENIKA (Master's thesis). Šibenik: Šibenik University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:143:937266

Rogić, Viktorija. "MARKETINŠKO KOMUNICIRANJE PUTEM INTERNETA NA PRIMJERU TZ GRADA ŠIBENIKA." Master's thesis, Šibenik University of Applied Sciences, 2017. https://urn.nsk.hr/urn:nbn:hr:143:937266

Rogić, Viktorija. "MARKETINŠKO KOMUNICIRANJE PUTEM INTERNETA NA PRIMJERU TZ GRADA ŠIBENIKA." Master's thesis, Šibenik University of Applied Sciences, 2017. https://urn.nsk.hr/urn:nbn:hr:143:937266

Rogić, V. (2017). 'MARKETINŠKO KOMUNICIRANJE PUTEM INTERNETA NA PRIMJERU TZ GRADA ŠIBENIKA', Master's thesis, Šibenik University of Applied Sciences, accessed 20 April 2024, https://urn.nsk.hr/urn:nbn:hr:143:937266

Rogić V. MARKETINŠKO KOMUNICIRANJE PUTEM INTERNETA NA PRIMJERU TZ GRADA ŠIBENIKA [Master's thesis]. Šibenik: Šibenik University of Applied Sciences; 2017 [cited 2024 April 20] Available at: https://urn.nsk.hr/urn:nbn:hr:143:937266

V. Rogić, "MARKETINŠKO KOMUNICIRANJE PUTEM INTERNETA NA PRIMJERU TZ GRADA ŠIBENIKA", Master's thesis, Šibenik University of Applied Sciences, Šibenik, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:143:937266

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Metadata
TitleMARKETINŠKO KOMUNICIRANJE PUTEM INTERNETA NA PRIMJERU TZ GRADA ŠIBENIKA
Title (english)E - MARKETING COMMUNICATION STRATEGY OF ŠIBENIK TOURIST BOARD
AuthorViktorija Rogić
MentorJelena Šišara (mentor)
GranterŠibenik University of Applied Sciences
(Management)
Šibenik
Defense date and country2017-11-13, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Komunikacija i njena primjena svakim se danom širi i dobiva na značaju. Baš kao komunikacija i primjena Interneta je postala neizbježna. Posebno zanimljivu ulogu ima upravo marketinška komunikacija putem interneta. Sve turističke zajednice trude se svoja mjesta kao i samu državu što bolje promovirati širom svijeta upravo putem medija, odnosno putem interneta. U radu se analizira komunikacija putem interneta Turističke zajednice grada Šibenika, na čijem je primjeru razvidna važnost komunikacije putem Interneta. Naime, zahvaljujući između ostalog i komunikaciji putem interneta u Šibeniku je tijekom zadnjih pet godina došlo do značajnog porasta kako turističkih dolazaka i noćenja tako i turističke ponude.
Abstract (english)
Communication and its use are expanding and gaining greater importance with every passing day. Just like communication, so the use of internet is that which has become unavoidable. Marketing communication via the internet plays a particularly interesting role. All tourist boards are trying to better „brand“ their towns, and the country via media or via the internet. In this thesis commincation via the internet of the Tourist Board of the City of Šibenik will be analyzed as it provides an example of the apparent importance of communication via the internet. Namely thanks to -inter alia - communication via the internet, Šibenik has over the last five years notably increased numbers of tourists visiting, overnight stays, as well as the tourist offer itself.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:143:937266
Study programmeTitle: Management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/specijalistica menadžmenta (stručni/a specijalist/specijalistica menadžmenta)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2017-12-20 09:04:39