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master's thesis
ANALIZA PONAŠANJA POTROŠAČA PRI KUPOVINI OBUĆE
2017. urn:nbn:hr:143:322797
Ivančević, Ivona
Šibenik University of Applied Sciences

Cite this document

Ivančević, I. (2017). ANALIZA PONAŠANJA POTROŠAČA PRI KUPOVINI OBUĆE (Master's thesis). Šibenik: Šibenik University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:143:322797

Ivančević, Ivona. "ANALIZA PONAŠANJA POTROŠAČA PRI KUPOVINI OBUĆE." Master's thesis, Šibenik University of Applied Sciences, 2017. https://urn.nsk.hr/urn:nbn:hr:143:322797

Ivančević, Ivona. "ANALIZA PONAŠANJA POTROŠAČA PRI KUPOVINI OBUĆE." Master's thesis, Šibenik University of Applied Sciences, 2017. https://urn.nsk.hr/urn:nbn:hr:143:322797

Ivančević, I. (2017). 'ANALIZA PONAŠANJA POTROŠAČA PRI KUPOVINI OBUĆE', Master's thesis, Šibenik University of Applied Sciences, accessed 25 April 2024, https://urn.nsk.hr/urn:nbn:hr:143:322797

Ivančević I. ANALIZA PONAŠANJA POTROŠAČA PRI KUPOVINI OBUĆE [Master's thesis]. Šibenik: Šibenik University of Applied Sciences; 2017 [cited 2024 April 25] Available at: https://urn.nsk.hr/urn:nbn:hr:143:322797

I. Ivančević, "ANALIZA PONAŠANJA POTROŠAČA PRI KUPOVINI OBUĆE", Master's thesis, Šibenik University of Applied Sciences, Šibenik, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:143:322797

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Metadata
TitleANALIZA PONAŠANJA POTROŠAČA PRI KUPOVINI OBUĆE
Title (english)ANALYSIS OF CONSUMER BEHAVIOR IN PURCHASING FOOTWEAR
AuthorIvona Ivančević
MentorJelena Šišara (mentor)
Committee memberDivna Goleš (predsjednik povjerenstva)
Committee memberJasmina Sladoljev (član povjerenstva)
Committee memberJelena Šišara (član povjerenstva)
GranterŠibenik University of Applied Sciences
Šibenik
Defense date and country2017-07-11, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Ponašanje potrošača kompleksan je proces koji između ostaloga predstavlja proces pribavljanja i konzumiranja proizvoda, usluga te ideja od potrošačke jedinice. U radu se na temelju relevantne literature o ponašanju potrošača te načinima istraživanja njihova ponašanja analizira ponašanje potrošača pri kupovini obuće. Temeljem procesa promatranja ponašanja potrošača pri kupovini obuće napravljena je analiza njihova ponašanja. Rezultati provedene analize objašnjeni su u radu. Razumijevanje ponašanja potrošača općenito pa tako i pri kupovini obuće od izuzetne je važnosti kako za proizvođače tako i za ponuđače. Svrha rada je temeljem pregleda literature vezane za ponašanje potrošača i segmentaciju potrošača dati uvid u kupovno ponašanje potrošača. Kako bi se ostvarila svrha rada provedeno je već navedeno istraživanje tržišta putem promatranja ponašanja potrošača pri kupovini obuće.
Abstract (english)
Consumers' behavior is a complexly process which among the other things introduce the process of obtaining and consuming products, services and ideas from the consumer unit. This paper, based on relevant literature about consumer behavior and research of modes of their behavior, analyzed consumer behavior considering purchasing footwear. Based on the process of observing consumer behavior in purchasing footwear, analysis of their behavior was made. The results of the conducted analysis are explained in the paper. Understanding the behavior of consumers in general and also in purchasing footwear have high importance for manufacturers as well as for bidders. The purpose of the paper is to provide consumer insight into customer behavioral behavior through consumer insights and consumer segmentation. In order to achieve the purpose of the work, the already mentioned market research was carried out by observing consumer behavior in purchasing footwear.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:143:322797
Study programmeTitle: Management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/specijalistica menadžmenta (stručni/a specijalist/specijalistica menadžmenta)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2017-09-13 11:19:34