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undergraduate thesis
HOTELSKI LANCI U DOMAĆEM I STRANOM VLASNIŠTVU U REPUBLICI HRVATSKOJ
2020. urn:nbn:hr:143:266134
Mrčela, Filip
Šibenik University of Applied Sciences
Management

Cite this document

Mrčela, F. (2020). HOTELSKI LANCI U DOMAĆEM I STRANOM VLASNIŠTVU U REPUBLICI HRVATSKOJ (Undergraduate thesis). Šibenik: Šibenik University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:143:266134

Mrčela, Filip. "HOTELSKI LANCI U DOMAĆEM I STRANOM VLASNIŠTVU U REPUBLICI HRVATSKOJ." Undergraduate thesis, Šibenik University of Applied Sciences, 2020. https://urn.nsk.hr/urn:nbn:hr:143:266134

Mrčela, Filip. "HOTELSKI LANCI U DOMAĆEM I STRANOM VLASNIŠTVU U REPUBLICI HRVATSKOJ." Undergraduate thesis, Šibenik University of Applied Sciences, 2020. https://urn.nsk.hr/urn:nbn:hr:143:266134

Mrčela, F. (2020). 'HOTELSKI LANCI U DOMAĆEM I STRANOM VLASNIŠTVU U REPUBLICI HRVATSKOJ', Undergraduate thesis, Šibenik University of Applied Sciences, accessed 20 April 2024, https://urn.nsk.hr/urn:nbn:hr:143:266134

Mrčela F. HOTELSKI LANCI U DOMAĆEM I STRANOM VLASNIŠTVU U REPUBLICI HRVATSKOJ [Undergraduate thesis]. Šibenik: Šibenik University of Applied Sciences; 2020 [cited 2024 April 20] Available at: https://urn.nsk.hr/urn:nbn:hr:143:266134

F. Mrčela, "HOTELSKI LANCI U DOMAĆEM I STRANOM VLASNIŠTVU U REPUBLICI HRVATSKOJ", Undergraduate thesis, Šibenik University of Applied Sciences, Šibenik, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:143:266134

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Metadata
TitleHOTELSKI LANCI U DOMAĆEM I STRANOM VLASNIŠTVU U REPUBLICI HRVATSKOJ
Title (english)HOTEL CHAINS IN DOMESTIC AND FOREIGN OWNERSHIP IN THE REPUBLIC OF CROATIA
AuthorFilip Mrčela
MentorJasmina Sladoljev (mentor)
Committee memberJelena Šišara (predsjednik povjerenstva)
Committee memberDivna Goleš (član povjerenstva)
Committee memberJasmina Sladoljev (član povjerenstva)
GranterŠibenik University of Applied Sciences
(Management)
Šibenik
Defense date and country2020-10-12, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Hotelska industrija posljednjih godina ima rastući trend koji je uzrokovan većom turističkom potražnjom. Hotelski lanci u tom području imaju veliku važnost jer predstavljaju određeni brend koji je lako prepoznatljiv kupcima usluga jer posluju na način da bez obzira u kojoj se državi nalazili nude istu kvalitetu usluga. Hotelski lanci postaju sve popularniji na domaćem i globalnom turističkom tržištu te je zbog toga konkurencija među lancima sve veća, pa se ulažu veliki napori u privlačenju gostiju sa hotelima na različitim lokacijama, koji nude dodatne usluge i prepoznatljiv brend. U ovom radu će se prikazati ponudu hotelskih lanaca u domaćem i stranom vlasništvu u Republici Hrvatskoj.
Abstract (english)
The hotel industry has a growth trend in recent years, which was caused by an increase in tourist demand. Hotel chains are of great importance in this area because they represent a particular brand that is easily recognizable to customers and provides them with quality services, no matter in which country it is located. Hotel chains have become increasingly popular in the domestic and global tourism market due to the increasing competition among them, so great efforts have been made to attract guests with hotels in different locations, offering extra services and a recognizable brand. This paper will present the offer of hotel chains in domestic and foreign ownership in the Republic of Croatia.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:143:266134
Study programmeTitle: Management; specializations in: Tourism Management, Information Management
Course: Tourism Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-10-13 07:25:20