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undergraduate thesis
Uloga marketinga u neprofitnim organizacijama; primjer TZ Imota
2020. urn:nbn:hr:143:338837
Jurić - Kaćunić, Marko
Šibenik University of Applied Sciences
Management

Cite this document

Jurić Kaćunić, M. (2020). Uloga marketinga u neprofitnim organizacijama; primjer TZ Imota (Undergraduate thesis). Šibenik: Šibenik University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:143:338837

Jurić Kaćunić, Marko. "Uloga marketinga u neprofitnim organizacijama; primjer TZ Imota." Undergraduate thesis, Šibenik University of Applied Sciences, 2020. https://urn.nsk.hr/urn:nbn:hr:143:338837

Jurić Kaćunić, Marko. "Uloga marketinga u neprofitnim organizacijama; primjer TZ Imota." Undergraduate thesis, Šibenik University of Applied Sciences, 2020. https://urn.nsk.hr/urn:nbn:hr:143:338837

Jurić Kaćunić, M. (2020). 'Uloga marketinga u neprofitnim organizacijama; primjer TZ Imota', Undergraduate thesis, Šibenik University of Applied Sciences, accessed 24 April 2024, https://urn.nsk.hr/urn:nbn:hr:143:338837

Jurić Kaćunić M. Uloga marketinga u neprofitnim organizacijama; primjer TZ Imota [Undergraduate thesis]. Šibenik: Šibenik University of Applied Sciences; 2020 [cited 2024 April 24] Available at: https://urn.nsk.hr/urn:nbn:hr:143:338837

M. Jurić Kaćunić, "Uloga marketinga u neprofitnim organizacijama; primjer TZ Imota", Undergraduate thesis, Šibenik University of Applied Sciences, Šibenik, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:143:338837

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Metadata
TitleUloga marketinga u neprofitnim organizacijama; primjer TZ Imota
Title (english)MARKETING ROLE IN NONPROFIT ORGANIZATIONS;EXAMPLE TZ IMOTA
AuthorMarko Jurić - Kaćunić
MentorDivna Goleš (mentor)
Committee memberJasmina Sladoljev (predsjednik povjerenstva)
Committee memberJelena Šišara (član povjerenstva)
Committee memberDivna Goleš (član povjerenstva)
GranterŠibenik University of Applied Sciences
(Management)
Šibenik
Defense date and country2020-06-17, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Organizacije s aspekta cilja poslovanja mogu biti profitne i neprofitne. Razlika između profitnih i neprofitnih organizacija je u tome što je cilj profitnih organizacija ostvarenje profita i povećanje samog kapitala, a cilj neprofitnih organizacija je ostvarivanje nekog javnog interesa. Marketing kao poslovna filozofija nastao je sredinom prošlog stoljeću te se od tad konstantno usavršava i proučava u cijelom svijetu. Marketing je tržišna aktivnost gospodarskog subjekta koja povezuje proizvodnju s potrošnjom tako da se maksimalno zadovolje potrebe i želje korisnika. Marketing u kontekstu neprofitnih organizacija odnosi se na aktivnosti kojima se poboljšava planiranje, izvedba, distribucija i komunikacija o samom djelovanju organizacija te povećava njihova vidljivost za šire skupine dionika. U radu se obrađuju turističke zajednice kao jedna od bitnih vrsta neprofitnih organizacija s naglaskom na ulogu i značaj turističke zajednice Imota.
Abstract (english)
Organizations from a business purpose perspective can be both for-profit and not-for-profit. The difference between for-profit and non-profit organizations is that the goal of for-profit organizations is to make profits and increase capital itself, and the goal of non-profit organizations is to pursue some public interest. Marketing as a business philosophy emerged in the middle of the last century and has since then been constantly improved and studied around the world. Marketing is a market activity of an economic entity that links production to consumption so that the needs and desires of users are maximally met. Marketing in the context of non-profit organizations refers to activities that improve the planning, performance, distribution and communication of the activities of the organizations themselves and increase their visibility for a wider stakeholder group. The paper deals with the tourist boards as one of the important types of non-profit organizations with an emphasis on the role and importance of the Imota tourist board
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:143:338837
Study programmeTitle: Management; specializations in: Tourism Management, Information Management
Course: Tourism Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-07-14 09:31:50