| Abstract | Voće je definitivno nezamjenjivo u ljudskoj prehrani jer organizmu osigurava veoma znaĉajne makro i mikro nutritivne komponente neophodne za pravilno funkcioniranje organizma i dobro zdravlje. Voće se koristi u svom sirovom obliku, ali i u kolaĉima, voćnim napitcima, pekmezima, marmeladama, dţemovima, kompotima, voćnim jogurtima i sliĉno. Samo pola šalice odreĊenog voća dnevno moţe poboljšati opće zdravstveno stanje. U Republici Hrvatskoj se pomalo uvode i vrste raznog egzotiĉnog voća. Do sada se ponuda ograniĉavala samo na već poznate vrste koje se desetljećima nude potrošaĉima, a mogu se uzgojiti i u našim krajevima (osim banana, ananasa i nekoliko vrsta citrusa). Iako ni danas ponuda za potrošaĉe nije previše raznolika, ipak se nude neke nove vrste, kao što su papaya, kiwano, physalis, kumkquat, mangosteen, pepino i sl. Hrvatsko trţište hrane relativno je maleno, a kupovna moć graĊana niska u odnosu na ostale zemlje Europske Unije. Dosadašnja istraţivanja pokazuju da odluke Hrvata o kupnji još uvijek uvelike ovise o cijeni. Potrošaĉi više vjeruju domaćim proizvodima, a oglašavanje, pakiranje i tehnologija prerade ne igraju znaĉajnu ulogu kod odluke o kupnji. Vjerojatno će se u budućnosti i Hrvati više upoznati sa još više vrsta egzotiĉnoga voća, ali i odluĉiti na njihovu kupnju. |
| Abstract (english) | The fruit is definitely irreplaceable in human diet because it provides significant macro and micro nutritious components which are necesarry for correct functioning of organism and good wealth. Fruit is used in its raw form, and in cakes, fruit drinks, jams, marmelades, compotes, fruit yogurts etc. Only half cup of some fruit on day can improve general health condition. In Republic of Croatia introduce a little bit sorts of various tropical fruits. Till now, suply was limited only to known species which offer to consumers for a decades and can be grow in our area (except banana, pineapple and several species of agrums). Although today suply is not so diverse, there are some new species, like papaya, kiwano, physalis, kumkquat, mangosteen, pepino etc. Croatian market of food is relatively small, and purchasing power of citizens is low compared to other states of European Union. Previous researches show that Croats decisions about shopping depends on price. Consumers believe domestic products more, and advertising, packing and tehnology of processing have the sinificant role of shopping. Probably, in the future Croats will meet more and more sorts of tropical fruit and decide to buy them. |
