prikaz prve stranice dokumenta ULOGA PRIVATNIH MARKI U ODABIRU TRGOVINE PREHRAMBENIH PROIZVODA
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master's thesis
ULOGA PRIVATNIH MARKI U ODABIRU TRGOVINE PREHRAMBENIH PROIZVODA
2018. urn:nbn:hr:143:411672
Sudinja, Ivan
Šibenik University of Applied Sciences
Management

Cite this document

Sudinja, I. (2018). ULOGA PRIVATNIH MARKI U ODABIRU TRGOVINE PREHRAMBENIH PROIZVODA (Master's thesis). Šibenik: Šibenik University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:143:411672

Sudinja, Ivan. "ULOGA PRIVATNIH MARKI U ODABIRU TRGOVINE PREHRAMBENIH PROIZVODA." Master's thesis, Šibenik University of Applied Sciences, 2018. https://urn.nsk.hr/urn:nbn:hr:143:411672

Sudinja, Ivan. "ULOGA PRIVATNIH MARKI U ODABIRU TRGOVINE PREHRAMBENIH PROIZVODA." Master's thesis, Šibenik University of Applied Sciences, 2018. https://urn.nsk.hr/urn:nbn:hr:143:411672

Sudinja, I. (2018). 'ULOGA PRIVATNIH MARKI U ODABIRU TRGOVINE PREHRAMBENIH PROIZVODA', Master's thesis, Šibenik University of Applied Sciences, accessed 20 April 2024, https://urn.nsk.hr/urn:nbn:hr:143:411672

Sudinja I. ULOGA PRIVATNIH MARKI U ODABIRU TRGOVINE PREHRAMBENIH PROIZVODA [Master's thesis]. Šibenik: Šibenik University of Applied Sciences; 2018 [cited 2024 April 20] Available at: https://urn.nsk.hr/urn:nbn:hr:143:411672

I. Sudinja, "ULOGA PRIVATNIH MARKI U ODABIRU TRGOVINE PREHRAMBENIH PROIZVODA", Master's thesis, Šibenik University of Applied Sciences, Šibenik, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:143:411672

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Metadata
TitleULOGA PRIVATNIH MARKI U ODABIRU TRGOVINE PREHRAMBENIH PROIZVODA
Title (english)ROLE OF PRIVATE LABELS IN CHOOSING A GROCERY STORE
AuthorIvan Sudinja
MentorJelena Šišara (mentor)
Committee memberDivna Goleš (predsjednik povjerenstva)
Committee memberJasmina Sladoljev (član povjerenstva)
Committee memberJelena Šišara (član povjerenstva)
GranterŠibenik University of Applied Sciences
(Management)
Šibenik
Defense date and country2018-09-26, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Ovaj diplomski rad se bavi temom privatnih marki. Proizvodi privatnih marki su počele osvajati tržište za vrijeme financijske krize i od tada u Svijetu iz godine u godinu raste njihov udio na tržištu. Zašto se mijenja percepcija potrošača i zašto potrošači sve više vjeruju privatnim markama istražit će ovaj rad. Sam cilj ovog rada je proučiti privatne marke, identificirati prednosti i nedostatke proizvoda privatnih marki u odnosu na proizvode proizvođačkih marki te anketnim istraživanjem ispitati koliko studenti Veleučilišta u Šibeniku imaju povjerenja u proizvode privatnih marki i koliko to utječe na sam izbor trgovine u kojoj će obavljati kupovinu.
Abstract (english)
This final paper deals with the topic of private label. Private label goods have started to conquer the market during the financial crisis and since then in the whole world their market share has grown from year to year. Why consumer perception changes and why consumer increasingly trust private brands will explore this paper. The aim of this paper is to study private brands, identify the advantages and disadvantages of private label products in opposition to brand products and survey research to examine how much confidence students of the Polytechnic of Šibenik have in private label products and how much it affects the choice of store in which they will perform shopping.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:143:411672
Study programmeTitle: Management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/specijalistica menadžmenta (stručni/a specijalist/specijalistica menadžmenta)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2018-09-27 09:07:40