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master's thesis
INOVATIVNA PRODAJA NA PRIMJERU KOMPANIJE MYWORLD
2018. urn:nbn:hr:143:328060
Marinović, Matea
Šibenik University of Applied Sciences
Management

Cite this document

Marinović, M. (2018). INOVATIVNA PRODAJA NA PRIMJERU KOMPANIJE MYWORLD (Master's thesis). Šibenik: Šibenik University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:143:328060

Marinović, Matea. "INOVATIVNA PRODAJA NA PRIMJERU KOMPANIJE MYWORLD." Master's thesis, Šibenik University of Applied Sciences, 2018. https://urn.nsk.hr/urn:nbn:hr:143:328060

Marinović, Matea. "INOVATIVNA PRODAJA NA PRIMJERU KOMPANIJE MYWORLD." Master's thesis, Šibenik University of Applied Sciences, 2018. https://urn.nsk.hr/urn:nbn:hr:143:328060

Marinović, M. (2018). 'INOVATIVNA PRODAJA NA PRIMJERU KOMPANIJE MYWORLD', Master's thesis, Šibenik University of Applied Sciences, accessed 16 April 2024, https://urn.nsk.hr/urn:nbn:hr:143:328060

Marinović M. INOVATIVNA PRODAJA NA PRIMJERU KOMPANIJE MYWORLD [Master's thesis]. Šibenik: Šibenik University of Applied Sciences; 2018 [cited 2024 April 16] Available at: https://urn.nsk.hr/urn:nbn:hr:143:328060

M. Marinović, "INOVATIVNA PRODAJA NA PRIMJERU KOMPANIJE MYWORLD", Master's thesis, Šibenik University of Applied Sciences, Šibenik, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:143:328060

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Metadata
TitleINOVATIVNA PRODAJA NA PRIMJERU KOMPANIJE MYWORLD
Title (english)INNOVATIVE SALES ON AN EXAMPLE OF COMPANY MYWORLD
AuthorMatea Marinović
MentorJelena Šišara (mentor)
Committee memberDivna Goleš (predsjednik povjerenstva)
Committee memberŽelimir Mikulić (član povjerenstva)
Committee memberJelena Šišara (član povjerenstva)
GranterŠibenik University of Applied Sciences
(Management)
Šibenik
Defense date and country2018-09-19, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Tema ovog završnog rada fokusirana je na kompaniju MyWorld kao primjer inovativne prodaje. U završnom radu su se prikazali procesi marketinške strategije trţišta, istaknula se vaţnost persuazije u marketinškoj komunikaciji te su se naveli i objasnili novi oblici prodaje putem interneta. Kroz rad se nastojalo prikazati kako je razvoj tehnologije i sve veći zahtjevi tržišta utjecalo na kompaniju MyWorld da svoje marketinške aktivnosti usmjeri i prilagodi novoj generaciji potrošaĉa. MyWorld kompanija je sa svojim korisnicima povezana putem svojih aplikacija i svoje Cashback kartice, koja omogućava korisnicima da štede novac prilikom kupovine kod partnerskih firmi. Posljednjih godina internet, pretežno društvene mreţe predstavljaju kljuĉnu ulogu u promociji novih brendova i proizvoda, u istraţivanju trţišta i potencijalnih kupaca te stvaranju novih poslovnih veza.
Abstract (english)
Subject of this final paper is focused on company MyWorld as an example of innovative sale. Final paper will show processes of marketing strategy, outline importance of persuasion in marketing communication and explain new processes of sale through Internet. Final paper shows how development of technology along with demanding market affected change of MyWorld Company to focus and adapt its marketing activities to the new generation of consumers. MyWorld Company is connected with users via Cashback cards and apps, which allows users to save money while shopping in partner firms. In the last few years Internet and social networks have key role in new brands and products promotion, so as in exploring the market and potential consumers while creating new business connections.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:143:328060
Study programmeTitle: Management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/specijalistica menadžmenta (stručni/a specijalist/specijalistica menadžmenta)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2018-09-19 07:36:01